I worked years 2017-2019 at OP Lab as a Service and UX Designer. I was part of the development team to create and validate future car and mobility services to OP.

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Idea of the OP Draivi is to combine all the car related services a driver needs into one application. Refuel and park your car with OP Draivi easily and safely without a payment card or cash. First two services were mobile fuelling at gas stations around Finland and mobile parking in Helsinki, Turku, Tampere and Oulu. 

 

At OP Draivi service my main responsibility area was to take care of the customer experience of the service, which includes several different tasks and methods, from workshop facilitations in a customer centric way to user experience and UI wire framing. I helped the project with all design related matters, such as service design, concept design, customer research and lean (minimum viable product) validation.

Examples from the used design tools: Lean business model canvas, customer journey maps, service blueprint, customer interviews and online questionnaires, storytelling, planning and facilitating workshops, idea brainstorming, value proposition canvas, customer engagement canvas, concept creation and validation, defining the top features, which create the minimum viable product, using insight of usage data of the service for development work of better user experience etc.